GRAFFLEX is an artist who works across painting, public art, and art toys, developing a visual language that is approachable and accessible to a broad audience. Drawing from cartoons and animation, he is known for his use of bold black outlines, which he employs to reconstruct and reinterpret figures, objects, and everyday imagery into a distinctive form of visual expression. His work originates from the familiar images of childhood mass media and evolves into contemporary narratives shaped by personal experience and cultural context. Influenced by cartoon aesthetics, hip-hop, and street culture, GRAFFLEX continues to expand his practice beyond traditional artistic boundaries through collaborations with a wide range of brands, spaces, and products. He has worked with international brands including Nike, New Era, Montblanc, Bang & Olufsen, Mercedes-Benz, CASETiFY, Riot Games, Paris Saint-Germain FC, and Sesame Street. GRAFFLEX has held solo exhibitions in Seoul, London, Madrid, and Manila, and has participated in numerous group exhibitions across more than ten countries. Through his practice, he seeks to engage wider audiences and explore ways in which art can naturally integrate into everyday life